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The Role of Technology in Global Workplace Collaboration

10 years ago, the idea of a marketing director in China collaborating with a copywriter in Chicago was absolutely laughable – imagine the roaming charges! 

Fast-forward through the explosive evolution of integrative technology like the Microsoft Surface Hub, and today you’ll find a marketing director in China brainstorming for an upcoming project with a copywriter in Chicago, a graphic designer in the Philippines, and the entire creative team at company headquarters in Los Angeles – simultaneously, in real-time. 

Technology designed to advance the way people work together has monumentally shifted the way people collaborate in the modern workplace. Today, cultivating collaboration in the workplace requires more than team-building activities at the office; staying competitive in business today requires a thoughtful collaboration with internal teams, remote teams, external partners, vendors, shareholders, media outlets, influencers and potential clients all over the world.

But how does technology actually work to bring an entire organization together across devices, language barriers, and time zones? Integrative technology increases workplace productivity by decreasing unproductive processes. 

A recent study conducted by McKinsey & Company found that collaborative technology integration can increase the productivity of a global workplace by 20 to 30 percent – enough to make a team of 5 feel (and achieve) like a team of 6. 

Technology, in essence, is the sixth person of productivity.

Non-traditional meeting rooms (or ‘smart’ meeting rooms) reduce meeting set-up time, provide effortless post-meeting note sharing, and improve the ability of collaborators all over the world to communicate as if they were in the same room via video and instant messaging across devices.

Mixed reality technology like the Microsoft HoloLens takes ‘mock-ups’ to a whole new dimension – literally. Product developers can create realistic holographic versions of a digital product to preview, interact with and share before final production.  

Digital cloud-based software allows team members to access project files instantly, view and contribute data simultaneously, suggest edits, and leave feedback for other team members. With massive storage capabilities and advanced security features of new cloud-based sharing technology, teams can share large project files, videos, and review progress without the stress (and chaos) of contacting every team member working on the project. 

Technology alone, however, does nothing for productivity; technology only works as well as it is integrated. Trying to implement every tool at once without expert installation, instruction, and user adoption can leave an entire company of people feeling disorganized, confused, and even less connected than before. 

Professional collaboration service providers like collabtech help business leaders integrate technology in a way that fits the organizational needs of people (not the other way around). 

Whether you’re a team of 20 or an organization of 20,000+, utilizing collaborative technology can make your distant global workplace feel more like an intimate creative team.  

If you’re wondering what kind of technology would best serve the needs of your organization, chat with a Collabtech service team professional using the online information request form today (it’s free!).